![]() With a friendship that started 66 years ago at a family gathering and a business partnership spanning 45 years, Dino Drosas and Dino Thompson have managed to nurture and maintain a working atmosphere reminiscent of old Myrtle Beach based on respect, loyalty, honesty and a positive attitude.īoth Dinos are the sons of Greek immigrants and saw early on the possibilities and opportunities available to them. Good guys really do finish first, and the owners of the Flamingo Grill are living proof. This is despite a drop in exposure rating to 2,130.Dino Drosas and Dino Thompson have been in business together for years (inset) Reminiscent of when Myrtle Beach was a one-hotel town, the neon sign is a classic. What is your recommendation for the Flamingo Grill's advertising campaign? Maximizing the number of new customers is the best option because the potential new customers will increase from 127,100 to 139,600. Compare the recommendations from parts 1 and 4. Develop the media schedule under this objective. After reviewing HJ's recommendation, the Flamingo's management team asked how the recommendation would change if the objective of the advertising campaign was to maximize the number of potential new customers reached. Furthermore, the shadow price of the radio and newspaper ads are in small multiples (.0012 and -.0005) to even make a significant impact on the maximum exposure. What do the ranges indicate about how sensitive the recommended solution is to HJ's exposure rating coefficients? The degree of sensitivity for the maximum exposure coefficient is low because it is a non-binding (constraint 10 =0). A discussion of the ranges for the objective function coefficients. Based on the LP solution, only one TV ad will be added given the additional $ 10,000. How would the total exposure change if an additional $10,000 were added to the advertising budget? The exposure rating would increase to 2,215 from 2,160. Show the total exposure and indicate the total number of potential new customers reached. A schedule showing the recommended number of television, radio, and newspaper advertisements and the budget allocation for each media. ![]() The following information was provided by H&J: Advertising Medium TV1 TV2 RD1 RD2 NP1 NP2 Television Radio Newspaper 1ST 10 > 10 Media Exposure Rating 90 55 New Customers per Ad 4,000 1,500 1ST 15 >15 1ST 20 >20 25 20 10 5 2,000 1,200 1,000 800 No of Ads Cost per Ad $ 10,000 10,000 3,000 3,000 1,000 1,000 The objective of the advertising campaign is to maximize the total exposure rating across all media. Javier OctoIntroduction The Flamingo Grill’s management team hired the advertising firm Haskell & Johnson to recommend the optimal advertising mix of television, radio and newspaper ads given a budget of $279,000.00. ![]() Advanced Decision Science Flamingo Grill - Linear Programming Case Jojo P. ![]()
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